UTV's entry into the new media of mobile phones and the Internet goes beyond the wish to be a well diversified media company.
UTV New Media is translating a vision that comes straight from the CEO's desk. One: 'Technology is the game changer as everything in entertainment and media will be consumed on multiple screens and devices...' And two: 'Focus on young India... they will add... to India's global media and entertainment share.'
UTV New Media, like its audiences, is young. It was set up in May 2008.
Its business is to build great information and entertainment destinations across the conventional Internet, mobile phones and other such networked devices. It is already focusing on audiences in categories like cinema, music, finance, and technology.
Currently it owns dominant Web sites in the technology category.
Techtree.com is India's number one consumer technology site (comScore data). It has a user base of 1.1 million.
CXOtoday.com is India's leading online publication for the IT industry and the only destination for business decision-makers and influencers in India. CXOtoday.com recently launched CEO Bytes, an exclusive section, featuring interviews with India's most influential CEOs.
ChannelTimes.com is the news line of the IT channels industry. The site offers deep analysis and wide news coverage on IT resellers, distributors, vendors and channel partners.
UTV New Media is vibrant in the mobile 'value added services' business too.
Its significant content base includes a vast library of over 15,000 songs, music rights of Hindi blockbuster hits like Jodhaa Akbar and Singh is Kinng and Tamil movie Kuselan in addition to music rights of upcoming movies in multiple dialects and albums by Indian and International artists. UTV New Media is all set to create digital assets such as images, music, ringtones and videos for these catalogues to be delivered to consumers worldwide.
After becoming one of the top content providers to leading mobile telecom operators in India, UTV New Media went overseas by providing content to networks in the UAE, Malaysia, Fiji, Australia, New Zealand and North America.
UTV New Media gave India its first-ever platform to hear movies on mobile phones with the launch of 'Audio Cinema': a one-hour audio version of your favourite movies with dialogues, narration and the gist of the story, anytime, anywhere, on the go.
Some of the popular 'audio cinema' titles include: Classics like Sholay, Satte Pe Satta and Roja. Recent Hindi blockbusters like Fashion and Kaminey. And regional favourites like Thalapati (Tamil), Kindara Jogi (Kannada) and Muta Mestri (Telugu).
